The Hoopsfix Foundation has launched a crowdfunding campaign to raise licensing fees required to release their documentary about legendary basketball coach Joe White.

‘Big Joe’ is a 28 minute documentary that tells the story of the remarkable life and legacy of Joe White, an extraordinary basketball coach from East London, who used the failure of his own NBA dreams as motivation to use basketball as a tool to change lives, both on and off the court in Hackney — the most under-privileged borough in the the UK at the time — before tragically losing his life at just 40 years old.

With the film now finished, £20,000 in licensing fees are required from the likes of Getty Images, the NBA, IOC, Sky, and ITV to be able to use the archive footage that is necessary to tell the story.

Joe’s impact on the basketball world was nothing short of legendary. In just 14 years coaching with Hackney White Heat, he won 21 junior national league titles, and 16 national schools titles, but more importantly provided a safe place and direction for thousands of youngsters in London.

Thirty two of his players went on to play professionally, including one in the NBA and two at the London 2012 Olympics.

To donate and find out more, check out the campaign on GoFundMe – please consider sharing it with your networks!